00283nam a2200109Ia 450000500170000000800410001708200140005810000160007224500280008826000490011630000080016520260224041000.0260224s9999||||xx |||||||||||||| ||und||  a658.8 KOT  aKotler, P.  0aPrinciples of marketing  aUpper Saddle River, N.J: Prentice Hallc2002  a785